How can sponsoring my column help your business?
Customers are becoming less patient with “interruptive” marketing.
In short, too much traditional advertising turns customers off. Advertising rates are falling as consumers are developing ‘ad blindness’. In a world of nonstop marketing ploys, your customers will gravitate towards a brand that gives them some insight. The articles in my column engages, informs, helps, and brings value to readers.
Having your advert included with my articles as a sponsor will let readers engage with your brand while engaging with the helpful content in the column. A review of your products and its benefits is another way to get through to your customer in today’s advert crazy world.