5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

6 tips to Excellent Twitter Customer Service

In our recent articles, we have discussed how social customer care can give businesses a competitive advantage. In the previous article, we examined how we could use Facebook for customer service. This week we look at Twitter. Twitter is a personal and swift social medium where most people share their opinions in 140 characters. TwitterContinue reading “6 tips to Excellent Twitter Customer Service”

Best practices when marketing with Hashtags (1)

During the past few weeks, we have been introduced to what hashtags are and their potential value to online marketing campaigns (when used properly). We have also discussed the key considerations to be given when choosing a hashtag. In this and the next week, we consider 14 best practices when marketing with hashtags. As alreadyContinue reading “Best practices when marketing with Hashtags (1)”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”

7 Challenges of using hashtags in online marketing

So far we have dealt with what a hashtag is and how it aids marketers in their online promotional efforts. Although a great way to market on social media, hashtags have their drawbacks. In this article we look at some challenges associated with using hashtags in marketing and examine some cases of hashtag fails. MarketersContinue reading “7 Challenges of using hashtags in online marketing”

The Prospects of using Hashtags in Online Marketing (Part 2)

In last week’s blog post, we discussed the various prospects of hashtags and the uses they have been put to by marketers and individuals on social media. We mentioned that these included awareness creation, starting conversations, expressing sentiments, and organizing events. Let us continue today by analyzing their role in grouping content, prospecting for newContinue reading “The Prospects of using Hashtags in Online Marketing (Part 2)”

The Prospects of using Hashtags in Online Marketing (Part 1)

In our previous article we looked at the history of hashtags and how they functioned on some social media platforms. In this article, we examine the potentials the hashtag has for online marketing. In doing this we will look at the various scenarios in which hashtags are being used on social media and how marketersContinue reading “The Prospects of using Hashtags in Online Marketing (Part 1)”

Now trending: #Hashtags

The hashtag is becoming increasingly popular on most social media platforms particularly Twitter, Facebook, Tumblr, Pinterest, Instagram, YouTube and Google Plus. This means that these virtual appendages Internet users tack on to keywords are here to stay, at least well into the foreseeable future. The rise of the hashtag has unlocked powerful tools for socialContinue reading “Now trending: #Hashtags”