WHAT’S UP WITH WHATSAPP? Whatsapp’s New Privacy Changes and Its Impact on Users and Marketers

  Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.

7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow … More 7 ways to leverage Instagram Stories for your brand/business

Social Customer Service – 3 Ghanaian cases to learn from

Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped in … More Social Customer Service – 3 Ghanaian cases to learn from

Employee Social Media Literacy Training: a must for growth and profitability

We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools we … More Employee Social Media Literacy Training: a must for growth and profitability

The Prospects of using Hashtags in Online Marketing (Part 2)

In last week’s blog post, we discussed the various prospects of hashtags and the uses they have been put to by marketers and individuals on social media. We mentioned that these included awareness creation, starting conversations, expressing sentiments, and organizing events. Let us continue today by analyzing their role in grouping content, prospecting for new … More The Prospects of using Hashtags in Online Marketing (Part 2)

The Prospects of using Hashtags in Online Marketing (Part 1)

In our previous article we looked at the history of hashtags and how they functioned on some social media platforms. In this article, we examine the potentials the hashtag has for online marketing. In doing this we will look at the various scenarios in which hashtags are being used on social media and how marketers … More The Prospects of using Hashtags in Online Marketing (Part 1)