INCREASE YOUR CHRISTMAS SALES 3 Last-minute social media tactics you should bank on

  There are only a few days left in the countdown to Christmas! Making the most out of your online presence these holidays can be challenging. News about your deal, special event or new product can be drowned in the sea of online noise, louder especially during the holiday season.

WHAT’S UP WITH WHATSAPP? Whatsapp’s New Privacy Changes and Its Impact on Users and Marketers

  Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.

3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshowContinue reading “7 ways to leverage Instagram Stories for your brand/business”

Social Customer Service – 3 Ghanaian cases to learn from

Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped inContinue reading “Social Customer Service – 3 Ghanaian cases to learn from”

Employee Social Media Literacy Training: a must for growth and profitability

We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools weContinue reading “Employee Social Media Literacy Training: a must for growth and profitability”

Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other socialContinue reading “Decoding Snapchat: how to use it to achieve business goals – 2”

What a Social Media shutdown (on elections day) means for the business of politics

On Thursday, 26th June, the Inspector General of Police announced that the Police Service was considering blocking social media across the country come November 7. This has sparked a lot of interesting debates in the media, both traditional and digital. Until the recent remarks of the IGP most of us have taken using Social MediaContinue reading “What a Social Media shutdown (on elections day) means for the business of politics”

3 free and incredibly useful Gmail plugins to increase your email productivity

Email is alive and kicking. It remains resolute in spite of the upheavals which have taken place over the years on the internet. Email continues to be the most professional means of touching base. Gmail, with the backing of Google, is one of the most popular email services.  It is highly probable that you areContinue reading “3 free and incredibly useful Gmail plugins to increase your email productivity”