Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.
This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a new language.
This week we examine 5 tips that will give your marketing efforts a boost on Social Media. The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.
On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow … More 7 ways to leverage Instagram Stories for your brand/business
Last week, we discussed the reasons why it was very important to allow employees to use Social Media and the benefits a company could accrue if these employees were trained to become an army of advocates online. With all of these freedoms comes the responsibility of using these technological advancements prudently. This week I discuss … More 2 Free Smartphone Apps to Improve Your Productivity and Organization
We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools we … More Employee Social Media Literacy Training: a must for growth and profitability
Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand. Many new opportunities for marketing business abound with Facebook Live. This … More Facebook Live: why it matters to your business (2)