WHAT’S UP WITH WHATSAPP? Whatsapp’s New Privacy Changes and Its Impact on Users and Marketers

  Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.

3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshowContinue reading “7 ways to leverage Instagram Stories for your brand/business”

Social Customer Service – 3 Ghanaian cases to learn from

Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped inContinue reading “Social Customer Service – 3 Ghanaian cases to learn from”

2 Free Smartphone Apps to Improve Your Productivity and Organization

Last week, we discussed the reasons why it was very important to allow employees to use Social Media and the benefits a company could accrue if these employees were trained to become an army of advocates online. With all of these freedoms comes the responsibility of using these technological advancements prudently. This week I discussContinue reading “2 Free Smartphone Apps to Improve Your Productivity and Organization”

Employee Social Media Literacy Training: a must for growth and profitability

We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools weContinue reading “Employee Social Media Literacy Training: a must for growth and profitability”

Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other socialContinue reading “Decoding Snapchat: how to use it to achieve business goals – 2”

3 free and incredibly useful Gmail plugins to increase your email productivity

Email is alive and kicking. It remains resolute in spite of the upheavals which have taken place over the years on the internet. Email continues to be the most professional means of touching base. Gmail, with the backing of Google, is one of the most popular email services.  It is highly probable that you areContinue reading “3 free and incredibly useful Gmail plugins to increase your email productivity”

Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”