3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

2 Free Smartphone Apps to Improve Your Productivity and Organization

Last week, we discussed the reasons why it was very important to allow employees to use Social Media and the benefits a company could accrue if these employees were trained to become an army of advocates online. With all of these freedoms comes the responsibility of using these technological advancements prudently. This week I discussContinue reading “2 Free Smartphone Apps to Improve Your Productivity and Organization”


INSTAGRAM DIRECT: SPAMMERS’ HEAVEN OR MARKETERS’ PARADISE   On December 12th 2013, Instagram announced the introduction of a direct messaging feature they labelled Instagram Direct. This added feature allows users to send private text, photos and videos to individuals or a group of up to 15 people (Figure 1). Figure 1 This new addition hasContinue reading “USING INSTAGRAM DIRECT FOR BUSINESS”

The potential of WhatsApp in lead generation and sales.

  For most Smartphone users in Ghana, one of the most common means of communicating with family and friends is through WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging application (app) which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger works over Internet data or Wi-Fi and is available forContinue reading “The potential of WhatsApp in lead generation and sales.”