Using social media for advocacy

“On July 1st, 2014 a group calling themselves Concerned Ghanaians for Responsible Governance (CGRG) organised the first ever #Occupy protest in Ghana. The protest dubbed #OccupyFlagStaffhouse was to ask government to solve corruption and the deteriorating economic conditions in the country, among other things. This protest which was were organised mainly on Social Media sawContinue reading “Using social media for advocacy”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”