We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over. I believe the future of Africa is online. The Internet is a huge, unquestionable forceContinue reading “Why Our World Would End Without Sponsored Data”
Wikipedia, the free open content online encyclopedia has become a go-to source for information on almost anything and everything. Conduct a search for ‘Sponsored Data’ on Wikipedia and you come up with the following results “the page “Sponsored data” does not exist.”
The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.
It is an accepted fact that the Internet has brought a huge revolution which has affected every sphere of our lives. We are no longer limited by physical boundaries, today almost everyone and everything is just a digital handshake away.
“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product orContinue reading “2 Free Mobile Apps That Will Help You To Wow Your Customers”
INSTAGRAM DIRECT: SPAMMERS’ HEAVEN OR MARKETERS’ PARADISE On December 12th 2013, Instagram announced the introduction of a direct messaging feature they labelled Instagram Direct. This added feature allows users to send private text, photos and videos to individuals or a group of up to 15 people (Figure 1). Figure 1 This new addition hasContinue reading “USING INSTAGRAM DIRECT FOR BUSINESS”
For most Smartphone users in Ghana, one of the most common means of communicating with family and friends is through WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging application (app) which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger works over Internet data or Wi-Fi and is available forContinue reading “The potential of WhatsApp in lead generation and sales.”