3 simple ways to make the most out of Google Maps

Afehyia pa and welcome into 2018 dear readers! I wish you all the best the year has to offer as we embark on this journey of leveraging the Internet and Social Media for the growth of ourselves, our brands and businesses. Have you touched the ground running or you are still hung over the holidays?Continue reading “3 simple ways to make the most out of Google Maps”

Why Our World Would End Without Sponsored Data

We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over.  I believe the future of Africa is online. The Internet is a huge, unquestionable forceContinue reading “Why Our World Would End Without Sponsored Data”

How to build a business empire with sponsored data

The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.

Sponsored data, the way forward for digital inclusion in Ghana?

It is an accepted fact that the Internet has brought a huge revolution which has affected every sphere of our lives. We are no longer limited by physical boundaries, today almost everyone and everything is just a digital handshake away.

2 Free Mobile Apps That Will Help You To Wow Your Customers

“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product orContinue reading “2 Free Mobile Apps That Will Help You To Wow Your Customers”

The potential of WhatsApp in lead generation and sales.

  For most Smartphone users in Ghana, one of the most common means of communicating with family and friends is through WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging application (app) which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger works over Internet data or Wi-Fi and is available forContinue reading “The potential of WhatsApp in lead generation and sales.”