Why Our World Would End Without Sponsored Data

We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over.  I believe the future of Africa is online. The Internet is a huge, unquestionable force … More Why Our World Would End Without Sponsored Data

How to build a business empire with sponsored data

The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.

2 Free Mobile Apps That Will Help You To Wow Your Customers

“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product or … More 2 Free Mobile Apps That Will Help You To Wow Your Customers

The potential of WhatsApp in lead generation and sales.

  For most Smartphone users in Ghana, one of the most common means of communicating with family and friends is through WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging application (app) which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger works over Internet data or Wi-Fi and is available for … More The potential of WhatsApp in lead generation and sales.