7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshowContinue reading “7 ways to leverage Instagram Stories for your brand/business”


INSTAGRAM DIRECT: SPAMMERS’ HEAVEN OR MARKETERS’ PARADISE   On December 12th 2013, Instagram announced the introduction of a direct messaging feature they labelled Instagram Direct. This added feature allows users to send private text, photos and videos to individuals or a group of up to 15 people (Figure 1). Figure 1 This new addition hasContinue reading “USING INSTAGRAM DIRECT FOR BUSINESS”

Promoting your business with Instagram

You may have wondered if it is necessary for your business to be on Instagram. Or maybe you have set up an Instagram page but you are wondering how to maximize this social media platform for business. Well Instagram has about 150 million monthly active users and that is a good audience for most businesses.Continue reading “Promoting your business with Instagram”