We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over. I believe the future of Africa is online. The Internet is a huge, unquestionable forceContinue reading “Why Our World Would End Without Sponsored Data”
The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.
“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product orContinue reading “2 Free Mobile Apps That Will Help You To Wow Your Customers”
One of the best platforms to establish yourself as a thought leader or an expert in your niche is through blogging. Writing a blog pushes you to be a better communicator. You have to plan and strategize on how the idea or message you have can be communicated in a way that your audience canContinue reading “5 TIPS TO AN AWARD WINNING BLOG : Lessons from Afua Rida winner of Glitz Africa Fashion Blog of the Year 2015”
This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a new language.
This week we examine 5 tips that will give your marketing efforts a boost on Social Media. The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.
In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other socialContinue reading “Decoding Snapchat: how to use it to achieve business goals – 2”
On Thursday, 26th June, the Inspector General of Police announced that the Police Service was considering blocking social media across the country come November 7. This has sparked a lot of interesting debates in the media, both traditional and digital. Until the recent remarks of the IGP most of us have taken using Social MediaContinue reading “What a Social Media shutdown (on elections day) means for the business of politics”
Email is alive and kicking. It remains resolute in spite of the upheavals which have taken place over the years on the internet. Email continues to be the most professional means of touching base. Gmail, with the backing of Google, is one of the most popular email services. It is highly probable that you areContinue reading “3 free and incredibly useful Gmail plugins to increase your email productivity”
Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand. Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”