What a Social Media shutdown (on elections day) means for the business of politics

On Thursday, 26th June, the Inspector General of Police announced that the Police Service was considering blocking social media across the country come November 7. This has sparked a lot of interesting debates in the media, both traditional and digital. Until the recent remarks of the IGP most of us have taken using Social MediaContinue reading “What a Social Media shutdown (on elections day) means for the business of politics”

Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”

Facebook Live: Why it matters for Marketers/Businesses – I

On Friday, 8th April, ‘watermelon’ became a trending topic on both Facebook and Twitter.  This was a result of a Facebook Live video put up by BuzzFeed. The video featured two Buzzfeed employees who were testing how many rubber bands you could put on a watermelon before it exploded. The video was shot with just anContinue reading “Facebook Live: Why it matters for Marketers/Businesses – I”

6 keys to Excellent Facebook Customer Support Success

Relying on social media for the sole purpose of catching up with friends is gradually fading out.  Consumer reliance on social media for communication with brands and businesses are increasing.  It seems leaving a post, comment or message on a brand’s social page is easier than the hoops you have to jump through to speakContinue reading “6 keys to Excellent Facebook Customer Support Success”

Best practices when marketing with Hashtags (1)

During the past few weeks, we have been introduced to what hashtags are and their potential value to online marketing campaigns (when used properly). We have also discussed the key considerations to be given when choosing a hashtag. In this and the next week, we consider 14 best practices when marketing with hashtags. As alreadyContinue reading “Best practices when marketing with Hashtags (1)”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”

7 Challenges of using hashtags in online marketing

So far we have dealt with what a hashtag is and how it aids marketers in their online promotional efforts. Although a great way to market on social media, hashtags have their drawbacks. In this article we look at some challenges associated with using hashtags in marketing and examine some cases of hashtag fails. MarketersContinue reading “7 Challenges of using hashtags in online marketing”

The Prospects of using Hashtags in Online Marketing (Part 2)

In last week’s blog post, we discussed the various prospects of hashtags and the uses they have been put to by marketers and individuals on social media. We mentioned that these included awareness creation, starting conversations, expressing sentiments, and organizing events. Let us continue today by analyzing their role in grouping content, prospecting for newContinue reading “The Prospects of using Hashtags in Online Marketing (Part 2)”

Now trending: #Hashtags

The hashtag is becoming increasingly popular on most social media platforms particularly Twitter, Facebook, Tumblr, Pinterest, Instagram, YouTube and Google Plus. This means that these virtual appendages Internet users tack on to keywords are here to stay, at least well into the foreseeable future. The rise of the hashtag has unlocked powerful tools for socialContinue reading “Now trending: #Hashtags”

24 HOURS TO CHRISTMAS; LAST MINUTE IDEAS FOR YOUR BRAND ON SOCIAL MEDIA

Are you scrambling to pull off something perfect online for the holidays? Maybe you started planning your online holiday marketing since June and are about rounding off! Whatever the case – you may still be doing some ‘last minutes’. Here are a few tips to help boost your business 24 hours to Christmas and duringContinue reading “24 HOURS TO CHRISTMAS; LAST MINUTE IDEAS FOR YOUR BRAND ON SOCIAL MEDIA”