3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshowContinue reading “7 ways to leverage Instagram Stories for your brand/business”

Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other socialContinue reading “Decoding Snapchat: how to use it to achieve business goals – 2”

Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”

Using social media for advocacy

“On July 1st, 2014 a group calling themselves Concerned Ghanaians for Responsible Governance (CGRG) organised the first ever #Occupy protest in Ghana. The protest dubbed #OccupyFlagStaffhouse was to ask government to solve corruption and the deteriorating economic conditions in the country, among other things. This protest which was were organised mainly on Social Media sawContinue reading “Using social media for advocacy”

Best Practices When Marketing With Hashtags (2)

In this last article on the 7-part series on hashtags, we conclude our examination on how to effectively use hashtags to maximize engagement and reach. Let us go over the basics.  When the hash/pound symbol (#) is used before a relevant word or phrase (with no spaces in-between) a hashtag is create. Hashtags were firstContinue reading “Best Practices When Marketing With Hashtags (2)”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”

7 Challenges of using hashtags in online marketing

So far we have dealt with what a hashtag is and how it aids marketers in their online promotional efforts. Although a great way to market on social media, hashtags have their drawbacks. In this article we look at some challenges associated with using hashtags in marketing and examine some cases of hashtag fails. MarketersContinue reading “7 Challenges of using hashtags in online marketing”