7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow … More 7 ways to leverage Instagram Stories for your brand/business

Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other social … More Decoding Snapchat: how to use it to achieve business goals – 2

Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. This … More Facebook Live: why it matters to your business (2)

Using social media for advocacy

“On July 1st, 2014 a group calling themselves Concerned Ghanaians for Responsible Governance (CGRG) organised the first ever #Occupy protest in Ghana. The protest dubbed #OccupyFlagStaffhouse was to ask government to solve corruption and the deteriorating economic conditions in the country, among other things. This protest which was were organised mainly on Social Media saw … More Using social media for advocacy

Best Practices When Marketing With Hashtags (2)

In this last article on the 7-part series on hashtags, we conclude our examination on how to effectively use hashtags to maximize engagement and reach. Let us go over the basics.  When the hash/pound symbol (#) is used before a relevant word or phrase (with no spaces in-between) a hashtag is create. Hashtags were first … More Best Practices When Marketing With Hashtags (2)