INCREASE YOUR CHRISTMAS SALES 3 Last-minute social media tactics you should bank on

  There are only a few days left in the countdown to Christmas! Making the most out of your online presence these holidays can be challenging. News about your deal, special event or new product can be drowned in the sea of online noise, louder especially during the holiday season.

Why Our World Would End Without Sponsored Data

We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over.  I believe the future of Africa is online. The Internet is a huge, unquestionable forceContinue reading “Why Our World Would End Without Sponsored Data”

How to build a business empire with sponsored data

The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.

Sponsored data, the way forward for digital inclusion in Ghana?

It is an accepted fact that the Internet has brought a huge revolution which has affected every sphere of our lives. We are no longer limited by physical boundaries, today almost everyone and everything is just a digital handshake away.

2 Free Mobile Apps That Will Help You To Wow Your Customers

“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product orContinue reading “2 Free Mobile Apps That Will Help You To Wow Your Customers”

3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

Social Customer Service – 3 Ghanaian cases to learn from

Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped inContinue reading “Social Customer Service – 3 Ghanaian cases to learn from”

3 free and incredibly useful Gmail plugins to increase your email productivity

Email is alive and kicking. It remains resolute in spite of the upheavals which have taken place over the years on the internet. Email continues to be the most professional means of touching base. Gmail, with the backing of Google, is one of the most popular email services.  It is highly probable that you areContinue reading “3 free and incredibly useful Gmail plugins to increase your email productivity”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”