5 TIPS TO AN AWARD WINNING BLOG : Lessons from Afua Rida winner of Glitz Africa Fashion Blog of the Year 2015

One of the best platforms to establish yourself as a thought leader or an expert in your niche is through blogging. Writing a blog pushes you to be a better communicator. You have to plan and strategize on how the idea or message you have can be communicated in a way that your audience canContinue reading “5 TIPS TO AN AWARD WINNING BLOG : Lessons from Afua Rida winner of Glitz Africa Fashion Blog of the Year 2015”

10 things to consider when choosing hashtags for marketing campaigns

Hashtags are an invaluable tool in marketing any business, both offline and online. It is easier for people to refer to and talk about your brand on a social network they frequent (that is on social media) rather than visit your website. Hashtags make it easier for a brand to be referenced on social media.Continue reading “10 things to consider when choosing hashtags for marketing campaigns”

Promoting your business with Instagram

You may have wondered if it is necessary for your business to be on Instagram. Or maybe you have set up an Instagram page but you are wondering how to maximize this social media platform for business. Well Instagram has about 150 million monthly active users and that is a good audience for most businesses.Continue reading “Promoting your business with Instagram”