The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.
For most Smartphone users in Ghana, one of the most common means of communicating with family and friends is through WhatsApp. WhatsApp Messenger is a cross-platform mobile messaging application (app) which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger works over Internet data or Wi-Fi and is available forContinue reading “The potential of WhatsApp in lead generation and sales.”