How to get the best value from WhatsApp Business

One of the most common means of communicating with family and friends for most Smartphone users in Ghana is via WhatsApp. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.

Staying safe on WhatsApp

WhatsApp has become the nation’s favourite Social Media platform for various reasons. It makes it easy to connect and share information. The very nature of WhatsApp also allows false information and scams to spread fast. Last week, there was this one about some UK supermarket giants distributing vouchers and Toyota distributing cars (see figure 1Continue reading “Staying safe on WhatsApp”

3 easy ways WhatsApp can make you extra productive

It has recently been reported that Ghana now has the second highest mobile internet penetration in West Africa. According to a new report on Ghana’s mobile-enabled digital transformation, nearly half of the population can browse the internet via mobile devices. 67 per cent of Ghanaians are connected online by mobile phones according to the GhanaianContinue reading “3 easy ways WhatsApp can make you extra productive”

WHAT’S UP WITH WHATSAPP? Whatsapp’s New Privacy Changes and Its Impact on Users and Marketers

  Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.