Transforming your business by embracing digital innovations!

I had the honour of giving a presentation during the First National General Insurance Conference 2017. it took place at Labadi Beach Hotel in Accra on Thursday 19th October. The theme for the conference was “Transforming the General Insurance Industry in Ghana through Self-Regulation, Financial Capacity and Business Innovation. I spoke on “Transforming the GeneralContinue reading “Transforming your business by embracing digital innovations!”

WHAT’S UP WITH WHATSAPP? Whatsapp’s New Privacy Changes and Its Impact on Users and Marketers

  Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.

3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

What a Social Media shutdown (on elections day) means for the business of politics

On Thursday, 26th June, the Inspector General of Police announced that the Police Service was considering blocking social media across the country come November 7. This has sparked a lot of interesting debates in the media, both traditional and digital. Until the recent remarks of the IGP most of us have taken using Social MediaContinue reading “What a Social Media shutdown (on elections day) means for the business of politics”

Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”

Instagram’s new look!

Instagram has introduced a new look. The icon and app designs have been updated.  The new icon represents a simpler camera with a rainbow  in gradient form. Instagram also announced updated icons for their other creative apps: Layout, Boomerang and Hyperlapse. In addition, improvements have been made to how the app looks on the inside. The simpler design puts more focusContinue reading “Instagram’s new look!”

How Messenger codes can grow your business

Facebook continues to make direct communication (through its Messenger app) fast and convenient for both people and businesses. On Thursday (7th April), Facebook announced that it had started rolling out new features for Messenger.  These included a Snapchat like feature: scanable codes. Messenger codes intends to make messaging  a more effective communication channel for your business.

6 keys to Excellent Facebook Customer Support Success

Relying on social media for the sole purpose of catching up with friends is gradually fading out.  Consumer reliance on social media for communication with brands and businesses are increasing.  It seems leaving a post, comment or message on a brand’s social page is easier than the hoops you have to jump through to speakContinue reading “6 keys to Excellent Facebook Customer Support Success”

6 tips to Excellent Twitter Customer Service

In our recent articles, we have discussed how social customer care can give businesses a competitive advantage. In the previous article, we examined how we could use Facebook for customer service. This week we look at Twitter. Twitter is a personal and swift social medium where most people share their opinions in 140 characters. TwitterContinue reading “6 tips to Excellent Twitter Customer Service”