Social Customer Service – An Introduction

When we consider the value of social media to business, we mostly consider its significance to marketing. The benefits of social media to marketing are enormous and almost every business person is aware of how valuable social media is to marketing. Another way of using social media that is of much significance to business yet … More Social Customer Service – An Introduction

The Prospects of using Hashtags in Online Marketing (Part 1)

In our previous article we looked at the history of hashtags and how they functioned on some social media platforms. In this article, we examine the potentials the hashtag has for online marketing. In doing this we will look at the various scenarios in which hashtags are being used on social media and how marketers … More The Prospects of using Hashtags in Online Marketing (Part 1)