Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to http://www.exactmedia.wordpress.com if you missed last week’s article. In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other socialContinue reading “Decoding Snapchat: how to use it to achieve business goals – 2”

Decoding Snapchat and why it matters for business – 1

In this article, we begin a two series journey delving into Snapchat. We try to explain what Snapchat is.  We will also tackle why this application matters for our business. Next week, we will continue the series. We will learn how we can use Snapchat for business and discuss some real life examples of businesses which haveContinue reading “Decoding Snapchat and why it matters for business – 1”