5 TIPS TO AN AWARD WINNING BLOG : Lessons from Afua Rida winner of Glitz Africa Fashion Blog of the Year 2015

One of the best platforms to establish yourself as a thought leader or an expert in your niche is through blogging. Writing a blog pushes you to be a better communicator. You have to plan and strategize on how the idea or message you have can be communicated in a way that your audience canContinue reading “5 TIPS TO AN AWARD WINNING BLOG : Lessons from Afua Rida winner of Glitz Africa Fashion Blog of the Year 2015”

7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down: “Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshowContinue reading “7 ways to leverage Instagram Stories for your brand/business”

Instagram’s new look!

Instagram has introduced a new look. The icon and app designs have been updated.  The new icon represents a simpler camera with a rainbow  in gradient form. Instagram also announced updated icons for their other creative apps: Layout, Boomerang and Hyperlapse. In addition, improvements have been made to how the app looks on the inside. The simpler design puts more focusContinue reading “Instagram’s new look!”

The Instagram Algorithm is upon us!

Scrolling through Instagram the past few days, I see some popular Instagram accounts are urging their followers to select “Turn On Post Notifications” to ensure that they “don’t miss out on their posts”. What is causing this “fear and panic”? Instagram plans to start testing a new, non-chronological timeline (like Facebook and Twitter). It willContinue reading “The Instagram Algorithm is upon us!”


INSTAGRAM DIRECT: SPAMMERS’ HEAVEN OR MARKETERS’ PARADISE   On December 12th 2013, Instagram announced the introduction of a direct messaging feature they labelled Instagram Direct. This added feature allows users to send private text, photos and videos to individuals or a group of up to 15 people (Figure 1). Figure 1 This new addition hasContinue reading “USING INSTAGRAM DIRECT FOR BUSINESS”