Facebook Live: why it matters to your business (2)

Last week we examined the benefits of Facebook Live to businesses. We also went through the steps of starting a Facebook Live broadcast. We concluded that a business/brand can use Facebook Live to create a deeper connection, build intimacy and authenticity, humanize and personalize their brand.   Many new opportunities for marketing business abound with Facebook Live. ThisContinue reading “Facebook Live: why it matters to your business (2)”

Facebook Live: Why it matters for Marketers/Businesses – I

On Friday, 8th April, ‘watermelon’ became a trending topic on both Facebook and Twitter.  This was a result of a Facebook Live video put up by BuzzFeed. The video featured two Buzzfeed employees who were testing how many rubber bands you could put on a watermelon before it exploded. The video was shot with just anContinue reading “Facebook Live: Why it matters for Marketers/Businesses – I”