In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to www.exactmedia.wordpress.com if you missed last week’s article.
In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other social media platforms where parents were scrambling to get socially networked (online). It was a relief as well from the rule of “what you post on the internet stays on the internet”.
Snapchat has matured beyond that perception and has unseated Twitter as the third largest Social Media platform (in terms of users). Businesses are now taking a look at Snapchat and the value it holds for business. This week, we examine how Snapchat can and has been used to promote business. We also look at some keys to successful marketing on Snapchat.
Continue reading “Decoding Snapchat: how to use it to achieve business goals – 2”