Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.
Google launched its free 1-to-1 video calling app, Duo, last week. Duo works on both iOS and Android. With Duo, Android users get an opportunity to experience something similar to Apple’s FaceTime. One notable feature about Duo is that it does well in low-bandwidth environments which is mostly the case in developing markets. The relatively new app has over 500,000 downloads so far.
This week we examine 5 tips that will give your marketing efforts a boost on Social Media. The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.
On August 2nd, Instagram made an announcement which turned the Internet upside down:
“Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.”
Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped in the bud’, or even ‘swept under the carpet’. Today, customer complaints are increasingly being channeled through the very public social media platforms. This week we examine 3 cases of customer complaints on social media and how they were handled.
We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools we can use in this quest, the employee. “The people who work for the company” are the biggest marketing asset that a brand can have. Your employees can be your biggest advocates on and offline.
In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to www.exactmedia.wordpress.com if you missed last week’s article.
In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other social media platforms where parents were scrambling to get socially networked (online). It was a relief as well from the rule of “what you post on the internet stays on the internet”.
In this article, we begin a two series journey delving into Snapchat. We try to explain what Snapchat is. We will also tackle why this application matters for our business. Next week, we will continue the series. We will learn how we can use Snapchat for business and discuss some real life examples of businesses which have succeeded at the snapping game.
In our world today, we are bombarded with promotional messages daily from all angles. Brands and marketers seek new ways to connect with a diverse and fragmented audience. And Social Media is increasingly becoming a must-do on every brand’s list.