3 Free and Incredibly Useful Educational Websites You Should Know About

This week we explore 3 free useful educational websites were you can get tons of resources on many subject areas including learning a  new language.

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5 ways Video Chat Applications can enhance your marketing strategy

Google launched its free 1-to-1 video calling app, Duo, last week. Duo works on both iOS and Android. With Duo, Android users get an opportunity to experience something similar to Apple’s FaceTime. One notable feature about Duo is that it does well in low-bandwidth environments which is mostly the case in developing markets. The relatively new app has over 500,000 downloads so far.

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5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

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7 ways to leverage Instagram Stories for your brand/business

On August 2nd, Instagram made an announcement which turned the Internet upside down:

“Today, we’re introducing Instagram Stories, a new feature that lets you share all the moments of your day, not just the ones you want to keep on your profile. As you share multiple photos and videos, they appear together in a slideshow format: your story.”

Source: http://blog.instagram.com/post/148348940287/160802-stories

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Social Customer Service – 3 Ghanaian cases to learn from

Social Media is a great tool for offering help to your customer and by doing so, creating a customer for life. How do you assist a customer who reaches out (to you) on Social Media to ensure that your customer is satisfied? Before the advent of Social Media, customer complaints could be easily ‘nipped in the bud’, or even ‘swept under the carpet’. Today, customer complaints are increasingly being channeled through the very public social media platforms. This week we examine 3 cases of customer complaints on social media and how they were handled.

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2 Free Smartphone Apps to Improve Your Productivity and Organization

Last week, we discussed the reasons why it was very important to allow employees to use Social Media and the benefits a company could accrue if these employees were trained to become an army of advocates online. With all of these freedoms comes the responsibility of using these technological advancements prudently. This week I discuss some Smartphone applications that can help us become more efficient in our day to day tasks as employers and employees.

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Employee Social Media Literacy Training: a must for growth and profitability

We all accept that the internet has changed the dynamics of business and our lives are becoming intertwined with digital media. As businesses struggle to gain balance on these platforms and scramble to get traffic to their websites, gain more exposure and grow profits among other things, we forget one of the greatest tools we can use in this quest, the employee. “The people who work for the company” are the biggest marketing asset that a brand can have. Your employees can be your biggest advocates on and offline.

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Decoding Snapchat: how to use it to achieve business goals – 2

In last week’s article, we examined Snapchat and its importance to business. We understood that Snapchat is quite different from other social media platforms. Kindly head over to www.exactmedia.wordpress.com if you missed last week’s article.

In 2011 when the app was launched its ephemeral nature appealed to teenagers. It was an escape from other social media platforms where parents were scrambling to get socially networked (online). It was a relief as well from the rule of “what you post on the internet stays on the internet”.

Snapchat has matured beyond that perception and has unseated Twitter as the third largest Social Media platform (in terms of users). Businesses are now taking a look at Snapchat and the value it holds for business. This week, we examine how Snapchat can and has been used to promote business. We also look at some keys to successful marketing on Snapchat.

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Decoding Snapchat and why it matters for business – 1

In this article, we begin a two series journey delving into Snapchat. We try to explain what Snapchat is.  We will also tackle why this application matters for our business. Next week, we will continue the series. We will learn how we can use Snapchat for business and discuss some real life examples of businesses which have succeeded at the snapping game.

In our world today, we are bombarded with promotional messages daily from all angles. Brands and marketers seek new ways to connect with a diverse and fragmented audience. And Social Media is increasingly becoming a must-do on every brand’s list.

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What a Social Media shutdown (on elections day) means for the business of politics

On Thursday, 26th June, the Inspector General of Police announced that the Police Service was considering blocking social media across the country come November 7. This has sparked a lot of interesting debates in the media, both traditional and digital. Until the recent remarks of the IGP most of us have taken using Social Media to express our opinions as a natural right. From WhatsApp to Twitter we speak freely about our opinions on issues bordering on religion, politics, entertainment, the economy and even Bukom Banku’s fleshness!

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