Christmas is a few days away and most businesses are making frantic efforts to promote their offers to prospects and customer. Have you considered the power of text marketing during this period? Leveraging mobile is essential if you want to promote your product/service and grow your business.
We are in the digital revolution but the renaissance has not been equally distributed worldwide. We in Africa find ourselves cut off and in the dark when it comes to the technological leaps the internet has brought the world over. I believe the future of Africa is online. The Internet is a huge, unquestionable force for economic growth and social change. We need the Internet to aid our development, take the reins and tell our own story, educate ourselves and create our own unique products and services.
Wikipedia, the free open content online encyclopedia has become a go-to source for information on almost anything and everything. Conduct a search for ‘Sponsored Data’ on Wikipedia and you come up with the following results “the page “Sponsored data” does not exist.”
The price tag on the attention of consumers is increasing dramatically! Marketers in today’s always-connected, information-rich world face an enormous challenge: a consumer’s brain can hold only so much information before it becomes fatigued. People’s attention spans have become unavoidable scarce as a result. Marketers are thus fighting big odds to reach and engage their audiences.
It is an accepted fact that the Internet has brought a huge revolution which has affected every sphere of our lives. We are no longer limited by physical boundaries, today almost everyone and everything is just a digital handshake away.
“The secret to success is to treat all customers as if your world revolves around them.” – Anonymous
We can all agree that having loyal customers is very important for the overall health of your business. However in today’s noisy and crowded advertising space, it is easy for customers to switch to a competing product or service. One of the ways to keep your customers coming back to you is to treat them as if you were “courting them”. That is where continuously wowing them plays a part.
One of the best platforms to establish yourself as a thought leader or an expert in your niche is through blogging. Writing a blog pushes you to be a better communicator. You have to plan and strategize on how the idea or message you have can be communicated in a way that your audience can understand. What’s more, a blog is a global platform where you can influence your audience at scale and depending on what you blogged about the post can take up a life of its own, generating traffic over time.
About two weeks ago, it was reported that Kim Kardashian West, the world’s highest paid reality television star, was held up at gunpoint in an exclusive Paris apartment in the early hours of Monday. According to dailymail.co.uk the robbers made off with her 20-carat Lorraine Schwartz engagement ring worth £3.5million and a case of jewellery with a value of £5.24million. Dailymail.co.uk also reported that a French police chief blamed Kim Kardashian for flashing her jewellery on social media as it made her easy pickings for thieves.
A colleague recently told me of his 4 year old son’s near scathing experience with YouTube. He and many other parents I know worry about how their children use the Internet and what outside influences they might be exposed to. And while the Internet is perhaps the most dominant demonstration of technology, it is not even the entire technological picture. I saw a post on Facebook the other day about a 9 month old baby who was so glued to cartoons that his dad was wondering if he understood a thing being said. Add texting and video games, and parental despair spirals into hair-raising proportions.
Most Ghanaians who own Smartphones have WhatsApp as their go-to messaging platform for connecting with friends and loved ones. WhatsApp also plays a crucial role in business transactions as more and more businesses are employing the various functionalities of the app to communicate with their customers and prospects.