There are only a few days left in the countdown to Christmas! Making the most out of your online presence these holidays can be challenging. News about your deal, special event or new product can be drowned in the sea of online noise, louder especially during the holiday season.
This week we discuss some tips that will help your business stand out online in this season and translate hopefully to the achievement of the targets you set for your business.
Employ the power of visuals
Social media platforms provide the opportunity for you to create an identity with visuals. Maximize it this season by effectively using the profile and background photos space. In figure 1, 2 and 3 Jumia and Orca Décor both use their Facebook cover and profile picture space to announce the season. The new Facebook page design allows ample space to showcase your brand so treat this space as your billboard.
It is a known fact that posts which are visual get more attention than text only posts. Use this occasion to advertise your products and services as visually as possible. This post by Photos by Sena (figure 4) on Instagram is an example of highlighting a service in tandem with the season.
She goes ahead to use appropriate hashtags which detail her location, her services and the occasion in the post as shown below: #inhome #inhomesession #christmas#christmasminisessions #newyork#newyorkcity #springfieldgardens#minisession #longisland#longislandphotographer
Do not make it all about advertising your products and services, look for ways to engage your audience in your visual posts too. For example, a fill in the blanks post like “all I want for Christmas is _____” or a “caption this” post.
Post which can invoke an emotional response is likely to be shared by your audiences to their networks.
Join the fun with Contests
With $300 at stake, CARE ambulance services does not forget its internal customer. The WECare contest on Instagram has the following caption “We CARE about the Holidays and we want to see your amazing Care Ambulance Holiday photos!! Submit your photos to Lisa Carrillo firstname.lastname@example.org or Raegan Garcia email@example.com until 12-21-16. This contest is for current Care Ambulance Employees only. Please see flyer on ePro for details.
See figure 5
In the same spirit of contests Jumia organized flash sales to keep their fans engaged and to stay top of mind with their fans.
Their caption reads: “Look out for our Flash Sales on the 12th,13th &14th December, with up to 69% off on those special items.
We have phones, games & consoles , televisions and Appliances
Watch the space between 10am – 4pm each day
Don’t miss out”
Travis Greene puts another twist on engaging fans with contest. His contest seeks to find a designer to dress him and his partner for the Stellar awards. See figure 6.
Contests will help to create awareness about your business and drive traffic to your online pages and offline spaces.
Run any of the following contests for your fans to be able to win something from you.
- Sweepstakes – gather email addresses and enter participants in an electronic raffle.
- Photo contest – Figure 7 is an example of photo contest on Twitter.
- Voting contest – create apoll question especially on Twitter
- Coupons – Following up on last week’s article on using SMS for marketing, you could send electronic couponsthrough SMS. Recipients present these text messages when claiming their prizes.
- Refer a friend – let your fans recruit prospective fans for a chance to win a price.
- Music video/Caroling
Are you a musician? Let your fans submit their creative homemade videos or audio recordings of a selected track or a seasonal tune. Let people vote for the winner of this contest.
- Video contest – you can also use the “fill in the blanks” method here. Ask a question and let your fans submit their response in a video.
Be helpful/Give to your customer
Giving to your fans/followers should be a big part of your Social Media Marketing strategy especially during this festive season. Let them feel special. Give something exclusive to your online followers only. Whether it’s a free download or a discount make sure it is relevant and it matter.
Orca Deco has a video on its Facebook page which features its in-house interior decorator giving tips on how to decorate a Christmas tree. After giving the tips the decorator encourages customers to stop by the shop to purchase trees and gives days she will be available to offer free tips on their purchases and how to decorate their trees. To top it all up, the post is captioned: “Enjoy this Christmas with a whopping 25% discount on all our Christmas trees. Hurry for yours now!!”
Who are your consumers/audience? What are they normally up to during this occasion? The trend this season among many people include new resolutions, traveling and vacationing, family time, shopping etc. How can your brand fit in and give solutions to ‘problems’ associated with the season? What can you propose, recommend and advice on these holiday ‘problems’ and issues? Give travel tips, recommend a family movie, give a great recipe etc. Relevant help in this season will help your brand build a strong relationship with your audiences.
This is my last article for 2016 and I want to use this opportunity to wish all my readers the best of the season and a fulfilling new year!
Thank you for your audience and feedback!
Next year promises to be exciting! See you on the other side!