This week we examine 5 tips that will give your marketing efforts a boost on Social Media. The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.
Know what you want to say, where you say it and to whom.
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There are a host of social media networking platforms. Each one has a demographic they appeal to. Know your customer and where you can find him/her. Learn the language of the platform you are marketing on. For example, Twitter is mostly about perceptions. You need to be able to craft witty and engaging messages in 140 characters to interact with your customers and your prospects. Pinterest on the other hand is a digital bulletin board where a business can categorize and save anything from recipes to projects their useful and relevant to their customers and prospects. In terms of demography, Millennials account for more than seven out of 10 Snapchat users.
Maximize your store front
Social media platforms provide the opportunity for you to create an identity. Maximize it by effectively using the profile and background photos space. Make sure that you stick to the identity you create across all the channels you market on. Use your avatar to show your identity and the background photo to tell the bigger story. Facebook is currently rolling out new page designs which will allow the whole cover photo to show. Take advantage of this new opportunity and treat your background photo space as your billboard.
Give, give, give and take
When you give a gift to someone, they feel a sense of obligation to you. If whatever you gave met the person at a point of need, they develop a deep unconscious need to pay you back (until they no longer feel obligated to you). If you have been able to identify some solutions for the problems in your industry, offer to help people out of it. They will have this sense of owing you one. The more things you do for people without expectation of return, the more they feel obligated to help you when the time comes. Going out of your way to help will eventually work well in your favour. In his book “Jab, Jab, Jab, Right Hook”, Gary Vaynerchuk puts it this way “I give as much as I can up front before I muster up the audacity to go in for the ‘ask’”. Adding value can also help you build a loyal following and a reputation as a ‘go-to-person’ for a particular issue.
For example in answer to the numerous questions he has been receiving from his fans, Akesse Brempong, a Ghanaian Songwriter and Gospel Recording Artiste decided to start #SongWriterDiaries, a series of videos where he shares songwriting tips with his fans.
Earn the right to promote yourself
Fafa Gilbert is a self trained Chef and Creative African Food blogger. She reveals her big passion and mastery for continental cuisines infused with her West African heritage of cooking. Visitors to her social media channels immediately find out through her content that she is indeed a master at what she does. If she was to sell a book of her recipes through social media, she would garner more goodwill than a competitor who hasn’t taken the time to build her/his credibility on social media. This is a caption for one of the pictures on her Instagram page:
Keep the conversation going!
Your brand has to be sociable on Social Media. Join conversations, start conversations and keep them going! In a recent workshop I had with some artisans from the informal sector, I had this testimony from Gifty about the power of social media to help businesses connect and keep a relationship alive. She said that sometimes she would use WhatsApp to check up on customers she hadn’t heard from in a while. Gifty said these ‘simple’ checkup messages usually resulted in business. In other words, her checkup messages were serving as reminders of her brand’s existence.
Vodafone’s #InsideGhana series is an interesting example of how to keep the conversation going with your audience on Social Media.
Don’t forget to leave your comments, opinions and suggestions. If you need help with your social media do not hesitate to contact me via any of the communication channels listed below, it will be my pleasure to help you. Have a great week and make social media work for you!
Did you know that LinkedIn was the Millionaires Social Media platform of choice? According to a Spectrem Group survey, Millionaires prefer LinkedIn over all social networks except Facebook. In a poll of 1,300 millionaires, at least 41% of them used LinkedIn regularly. Imagine what could happen if you struck up a connection with one of those millionaires? This is one of the reason’s why you need to know how to make LinkedIn work for you.
Are you looking for a job or trying to connect with potential clients? Are you managing a small business or building your CV for the future? I wish to warmly invite you to the LinkedIn Optimization Workshop!
LinkedIn is the world’s largest professional network on the Internet with more than 433 million members in over 200 countries and territories. It is currently the ultimate personal branding platform and provides one of the best opportunities to increase your visibility and credibility with members of your brand community. LinkedIn allows you to stay connected to large networks of contacts some of which are recruiters and HR departments and/or prospective clients.
Who should attend?
Anyone with or without a LinkedIn account… Many of us have LinkedIn accounts but are at a loss as to what to use it for. Thus, we only ‘Link-In’ when job searching or planning to switch careers. There is more to LinkedIn than it becoming a digital version of your resume. LinkedIn should not just be a platform for informing people about something major happening in our professional life.
Join us on the 3rd of September, 2016 and let help you to bring life into your LinkedIn presence!