5 Tips to boost your business on Social Media

This week we examine 5 tips that will give your marketing efforts a boost on Social Media.  The foundation of excelling in Social Media marketing is to know what you want to say, where you have to say it and to whom.

  1. Know what you want to say, where you say it and to whom.

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There are a host of social media networking platforms. Each one has a demographic they appeal to. Know your customer and where you can find him/her.  Learn the language of the platform you are marketing on. For example, Twitter is mostly about perceptions. You need to be able to craft witty and engaging messages in 140 characters to interact with your customers and your prospects. Pinterest on the other hand is a digital bulletin board where a business can categorize and save anything from recipes to projects their useful and relevant to their customers and prospects. In terms of demography, Millennials account for more than seven out of 10 Snapchat users.

5 Tips to boost your business on Social Media by Esther Nyaadie. social media consultant
There are so many Social Media Platforms. Know what you want to say, where you say it and to whom. This is an example of how Christie Brown used Twitter
Esther Nyaadie, social media consultant in Ghana
Blueprint Africa has a board on Pinterest named MY BLOG POSTS. Here she pins pictures from her blog posts for her audience. Know what you want to say, where you say it and to whom.
  1. Maximize your store front

Social media platforms provide the opportunity for you to create an identity. Maximize it by effectively using the profile and background photos space.  Make sure that you stick to the identity you create across all the channels you market on.  Use your avatar to show your identity and the background photo to tell the bigger story. Facebook is currently rolling out new page designs which will allow the whole cover photo to show. Take advantage of this new opportunity and treat your background photo space as your billboard.

Boosting your business with Social Media by Esther Nyaadie. ExactMediaGh. Team 1000 words
Visit the ‘in a thousand words’ Facebook page for example and the first thing which jumps at you is an exquisite photo of a lovely bride. The ‘billboard’ space has been used to depict what the brand is about without any text and as the brand name depicts a photo is more than a thousand words!
Noble's Montessori. Boost your business with Social Media. Esther Nyaadie
Nobles’ Montessori uses the cover image space to advertise an ongoing programme.
  1. Give, give, give and take

When you give a gift to someone, they feel a sense of obligation to you.  If whatever you gave met the person at a point of need, they develop a deep unconscious need to pay you back (until they no longer feel obligated to you). If you have been able to identify some solutions for the problems in your industry, offer to help people out of it. They will have this sense of owing you one.  The more things you do for people without expectation of return, the more they feel obligated to help you when the time comes. Going out of your way to help will eventually work well in your favour. In his book “Jab, Jab, Jab, Right Hook”, Gary Vaynerchuk puts it this way “I give as much as I can up front before I muster up the audacity to go in for the ‘ask’”. Adding value can also help you build a loyal following and a reputation as a ‘go-to-person’ for a particular issue.

For example in answer to the numerous questions he has been receiving from his fans, Akesse Brempong, a Ghanaian Songwriter and Gospel Recording Artiste decided to start #SongWriterDiaries, a series of videos where he shares songwriting tips with his fans.

Esther Nyaadie. Akesse Brempong.
“Just started this series called #SONGWRITERDIARIES I will be sharing some insight into songwriting and some of my creative processes. Keep tracked in. Number 1 #INSPIRATION”
  1. Earn the right to promote yourself

Fafa Gilbert is a self trained Chef and Creative African Food blogger. She reveals her big passion and mastery for continental cuisines infused with her West African heritage of cooking. Visitors to her social media channels immediately find out through her content that she is indeed a master at what she does. If she was to sell a book of her recipes through social media, she would garner more goodwill than a competitor who hasn’t taken the time to build her/his credibility on social media. This is a caption for one of the pictures on her Instagram page:

Boost your business with social media. Esther Nyaadie. Ndudu
“Working hard behind the scenes for my first official ‘Dine with Chef Fafa ‘ series, where you’ll be treated to my exclusive tasting menu. I’m taking a break to enjoy this fusion of Indian & Ghanaian dish of Spinach, Paneer and unripened Plantain (Apim).#Ndudu”
  1. Keep the conversation going!

Your brand has to be sociable on Social Media. Join conversations, start conversations and keep them going! In a recent workshop I had with some artisans from the informal sector, I had this testimony from Gifty about the power of social media to help businesses connect and keep a relationship alive. She said that sometimes she would use WhatsApp to check up on customers she hadn’t heard from in a while. Gifty said these ‘simple’ checkup messages usually resulted in business. In other words, her checkup messages were serving as reminders of her brand’s existence.

Vodafone’s #InsideGhana series is an interesting example of how to keep the conversation going with your audience on Social Media.

Social Media Strategy with Esther Nyaadie
“#InsideGhana They’re old, loud and seem to care little about the safety of passengers. These buses ply the Circle – Odorkor route. What is this bus popularly called?”
examples of content Esther Nyaadie
The #InsideGhana series is an example of how to keep a conversation going with your audience

Wrapping up

Don’t forget to leave your comments, opinions and suggestions. If you need help with your social media do not hesitate to contact me via any of the communication channels listed below, it will be my pleasure to help you.  Have a great week and make social media work for you!


Did you know that LinkedIn was the Millionaires Social Media platform of choice? According to a Spectrem Group survey, Millionaires prefer LinkedIn over all social networks except Facebook. In a poll of 1,300 millionaires, at least 41% of them used LinkedIn regularly. Imagine what could happen if you struck up a connection with one of those millionaires? This is one of the reason’s why you need to know how to make LinkedIn work for you.

 

LinkedIn Optimization Workshop

Are you looking for a job or trying to connect with potential clients?  Are you managing a small business or building your CV for the future? I wish to warmly invite you to the LinkedIn Optimization Workshop!

Why LinkedIn?

LinkedIn is the world’s largest professional network on the Internet with more than 433 million members in over 200 countries and territories. It is currently the ultimate personal branding platform and provides one of the best opportunities to increase your visibility and credibility with members of your brand community. LinkedIn allows you to stay connected to large networks of contacts some of which are recruiters and HR departments and/or prospective clients.

Who should attend?

Anyone with or without a LinkedIn account… Many of us have LinkedIn accounts but are at a loss as to what to use it for. Thus, we only ‘Link-In’ when job searching or planning to switch careers. There is more to LinkedIn than it becoming a digital version of your resume. LinkedIn should not just be a platform for informing people about something major happening in our professional life.

Join us on the 3rd of September, 2016 and let help you to bring life into your LinkedIn presence!

Click here to register!

 

2 comments

  1. These tips are really essential; it’s also amazing how you provided examples with pictures for the readers to easily understand what you are pointing out. I agree what has mentioned above, that it is important to know what you want to say, where you have to say it and to whom. Sometimes some social media post from businesses are not relevant and are posted for the sake of posting something. People these days are also cautious on what they are clicking on, so it’s better to have reliable and relevant contents to be able to attract more people to your services. Starting a business is not that easy but identifying what you want to say, where you have to say it and to whom are just enough to keep you going.
    It’s great to know that a social media platform allows small businesses to create their own identity thus, this enables business owner to be more creative and maximize how they manage their social media services. I agree that it is also important to be sociable on your social media accounts because this will eventually increase engagements and customer satisfaction. This post is one of the best, thank you for sharing your knowledge and keep on sharing.

    Like

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